Book Pricing

This will be short...What in the hell is going on with the price of my book? I was okay with $19.95, kind of high, but now it is $29.95 on Amazon! WTF!! The price on the publishers website is $24.95. I cannot take it. This is really bad, I feel horrible and now I feel no one will be willing to spend that much unless the hype around the book is phenomenal. Someone needs to tell me if I can get the price lowered. Thanks for the rant, I still do not feel better!